Kiwi Sandals

Updated the brand and visual identity for Kiwi Sandals, a handmade sandal company producing footwear in the United States since 1963. Developed a comprehensive brand book and led creative direction across social media, including the launch of three strategic campaigns built around the company’s core business pillars to better connect with target audiences and drive revenue growth. The work also included building the brand’s influencer marketing program across UGC and affiliate creators, as well as designing print and additional marketing materials to support the brand across channels.